Customer wants to store data which can be brought into the system at a later point in time. The data stored should be in a format which the customer can understand (json like structure)
Internal Reference: https://docs.google.com/document/d/1LkTYdgEUXdlGHXTn4GtPMxTCGfrxf3ENmn7C3af5BUw/edit#heading=h.smdyz5ekxvsw